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Chichester Open Studios Art Trail
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Social Media Tips

Social Media is an essential tool for free marketing and can be an amazing way for you to engage with other artists as well as promoting your own work.

Instagram is a favourite of many Artists so if you don’t already have an account, set one up or ask a savvy friend or relative to do this for you.

Helpful tips and advice on promoting yourself through Social Media are in the document below, written by our Treasurer and Social Media expert, Becky Rose.

SOCIAL MEDIA MARKETING TIPS

The use of social media can be a great tool for Artists to promote themselves and their work if used correctly. All Artists and Creative Practitioners should seriously consider using a social media platform and creating an Instagram profile at the very least. It can be a daunting task, but once you fit it into your everyday practice and get into the habit of enjoying sharing your work and progress with others you may be surprised at what being on social media can do for you, and the best thing is, it’s free marketing.

INSTAGRAM

This is one of the most popular social media tools for Artists as it is such a visually orientated platform and as Artists are more visually minded it is a great match to promote yourself and your work. Below are just a few helpful tips to making your Instagram Profile more professional and increasing your followers.

  • Consider having a separate account solely for your work and daily artistic practice to your everyday social activities.
  • Treat your Instagram profile as an online portfolio of you and your work, so be aware of how your posts look together.
  • Post an image at least twice a week as this will increase followers and keep people interested in your work.
  • Post images of work in progress and your studio practice, not just finished works of art as people like to see an artist’s process too.
  • Use relevant #Hashtags in a posts caption i.e. a post of a new painting of a landscape with a sunset over the South Downs should use hashtags such as #newpainting #newwork #landscapepainting #painting #oilpainting #sunset #southdowns #southdownsnationalpark
  • Tag other relevant users in your posts i.e. a post of prep work on your open studio for the Chichester Art Trail should have us tagged in the image with our user’s name @chichesterarttrail.
  • Use Stories to visually post thoughts and interests such as things you find inspiring. Note, stories only remain visual for 24 hours.
  • Try to comment on other people’s posts as well as liking them as this can increase your following as well as being great for networking with local creatives
  • Make sure you respond to people commenting on your own posts, as this shows that you value their input and that you are available to talk further about your work if need be.

FACEBOOK

Creating a page on Facebook is a great way of letting people know more about you and your practice in the written from. Here people can read into more depth about your work and you can explain so much more about your practice. Below are some key things that you should be doing to create an appealing page on Facebook to increase your audience reach.

  • Create a Facebook Business Page. This is separate to your Facebook profile and will be a great way to separate your social activities on Facebook with your creative practice.
  • Make sure that you have filled out all aspects of your About section of your page, this information is used by search engines so people can easily find you and your work.
  • Consider creating a “button” that allows people easy access to contact you or to get them signed up to a newsletter.
  • Try to make your profile picture the same as your Instagram profile to create continuity and so that people will easily recognise your pages.
  • Choose an engaging cover photo, or even use the slideshow tool to show various examples of the work you produce.
  • Link your Facebook page and your Instagram page so that when you post on Instagram you can automatically post of Facebook, this will help you save time whilst reaching more people. However, be careful if you have included links in your Instagram post as these links do not always work through Facebook so you may have to consider writing a separate post.
  • Try to post at least twice a week to keep your audience engaged and interested and to reach more people – if your Instagram page is linked it will help with this.
  • Look at joining certain local and national groups so that if it is relevant, you can share your post in them to reach more people who may be interested in your work.
  • If you have work for sale, consider opening up a shop, this in turn will allow you to open a shop on Instagram.

If you would like any further advice or have any questions regarding any of the tips then our Social Media Rep. Becky Rose will be happy to help you. Just contact her via email on accounts@chichesterarttrail.org or even drop her a message via our Social Media accounts of Instagram or Facebook.

 

Download as a PDF clicking this link: SOCIAL MEDIA MARKETING TIPS

 

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THE 2022 CHICHESTER OPEN STUDIOS ART TRAIL IS NOW THE 2022 CHICHESTER OPEN STUDIOS ART TRAIL IS NOW CLOSED!
Thank you so much to all our Trail Artists and our amazing visitors for celebrating our 21st Open Studio event. 
The Trail maybe over for another year, but our Artists are always creating and developing their skills, so keep in touch with them and offer support where you can. An Artist is not just for the Trail they are busy in their studios all year round. 
#chichesterarttrail #supportartists #chichesterarttrail2022 #openstudios #arttrail #meettheartist #meetthemaker #sussexart #sussexartists #chichesterevents #emergingartists #supportlocal #studiolife #artlife #chichesterlife #sussexlife
LAST DAY! Sunday 8th May marks the last day of th LAST DAY!
Sunday 8th May marks the last day of the 21st Chichester Open Studios Art Trail! 
You have just one day to go see your favourite Artists or even meet some new ones. Just one day to go and see the amazing array of talent and work in the Chichester area, and even take some home with you. Just one day to experience the workplaces of an Artists and appreciate the time and energy that goes into creating! 
Don’t forget to tag us in your Art Trail - we would love to see what you find!
#chichesterarttrail #chichesterarttrail2022 #arttrail #openstudios #justoneday #lastday #chichesterevents #chichesterlife #chichesterart #sussexart #sussexartists #westsussexart #westsussexlife #sussexlife #studiolife #supportlocal #supportartists #meettheartist #meetthemaker #southcoastevents
WHO’S READY? Tomorrow is the start of the last WHO’S READY?
Tomorrow is the start of the last weekend of the Chichester Open Studios Art Trail! 
Are you ready for more Art, more Studios, more Artists and more interesting conversations? Well the Artists can not wait to see you! 
Each venue is open from 10.30am - 5pm Saturday & Sunday. 
Please be respectful of our Artists as some of the venues are in our homes, and please ask the Artists permission before taking a photos. 
We wish you all a fantastic Trail adventure! 
#chichesterarttrail #chichesterarttrail2022 #arttrail #openstudios #chichester #chichesterart #chichesterevents #westsussexart #sussexart #sussexartists #supportlocal #supportartists #meettheartist #meetthemaker
STUDIO VISITS! Mim our Chair had another packed STUDIO VISITS! 
Mim our Chair had another packed day of visiting some of our Trail artists including an amazing demo by Trail Artist @aliwarnerphotography! 
Thank you @tm.sculptor @tim_jasper_bespoke and @katebritainart @katevinerart @trudy_redfern4 and @helenfrostartist for allowing us to pay you a visit. 
#chichesterarttrail #chichesterarttrail2022 #openstudios #arttrail #chichester #chichesterevents #supportartists #supportlocal #supportlivingartists #sussexartists #meettheartist
THIS WEEKEND! Chichester Art Trail round 2 is thi THIS WEEKEND!
Chichester Art Trail round 2 is this weekend. A chance to see all those artists you couldn’t fit in last weekend and to return to the ones you loved for more! 
WHERE WILL YOU BE HEADING THIS WEEKEND? 
#chichesterarttrail #chichesterarttrail2022 #openstudios #arttrail #sussexart #sussexartists #exploreart #supportartists #sussexlife #sussexdayout #whatson #chichesterevents #artlife #studiolife #culturespark2022 #culturespark
STUDIO VISITS! Our new Chair, Mim, couldn’t re STUDIO VISITS! 
Our new Chair, Mim, couldn’t resist visiting a few of our Trail Artists this week. It is a great opportunity during the week between the Trail Weekends for our Artists to contact each other and arrange their own studio visits. This goes for any visitors that will struggle to attend the Trail Weekends and are desperate to visit an artist, just contact them and you never know a private studio visit could be on offer!
#chichesterarttrail #chichesterarttrail2022 #arttrail #openstudios #studiovisit #sussexart #chichesterart #westsussexart #supportlocal #supportartists #meettheartist #meetthemaker #studiolife #chichesterlife #sussexlife #westsussexlife
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