Publicity

Chichester Art Trail

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Promoting the Chichester Art Trail

We promote the Trail and support our artists by advertising in the Press, local magazines, via Social Media platforms, keeping the website active and providing signs, posters, flyers and Trail Guides. Your efforts to market your Venue, your work and the Trail, to friends, fans, family and other interested parties, are greatly appreciated and will serve to increase visitor numbers and all artists’ enjoyment of the Trail experience.

Art Trail Publicity

Information in a nut shell

Chichester Open Studios Art Trail 2019

The 2019 Open Studios Art Trail sees 160 artists exhibiting a wide range of work across 127 Venues in and around the City of Chichester during the first two weekends in May.

Saturday, Sunday, Monday May 4th, 5th, 6th
Saturday, Sunday May 11th, 12th
Venues are open from 10.30 am – 5.30pm

City, Downs, Harbour, Peninsula and Regis Trails; visitors can explore one Trail at a time, or hop around Venues as they choose.

Preview Exhibition at the Oxmarket Gallery
Tuesday 23rd – Sunday 28th April
A taster, showing work by each artist, to help visitors choose which Venues to visit and plan their Trail.

Trail Guides are available from the Oxmarket, Novium, Chichester Library and other central locations from April. Each artist will have some Guides at their Venue during the Trail.

Visit www.chichesterarttrail.org for more information about the Art Trail.

For a cut and paste version, please see the digital resources below.

Art Trail Publicity

Digital publicity resources

These can be used for posts on Social Media or to email to your contacts. The poster contains all the essential information in one image.

Art Trail Publicity

Printed publicity resources

Ready for you on Collection Day at Courtyard Studios in Chilgrove on Saturday April 6th – more information in the Diary Dates

The Trail Guide is our key tool. We supply main outlets and our advertisers such as The Oxmarket, The Novium, Pallant House Gallery, Weald & Downland Museum and West Dean.

Distributing Trail Guides in your area
This year’s 160 artists are, in themselves, a great resource when it comes to spreading the Trail Guides far and wide! We would like each artist to distribute at least 30 of these and we hope you will take more.

Your knowledge of the marketing possibilities of your own area is invaluable. Please be imaginative in thinking of places you feel will be frequented by potential Trail visitors, leave some Guides and pop back now and then to see if top ups are needed.

Libraries
Chichester library will send some Guides to other libraries in the area, but do pop in to your locals and see whether they could do with a top up.

Some other ideas for publicity in your own area: B&Bs, Hotels, Pubs, cafés, restaurants, local shops, Holiday Camps, Caravan Sites, Yacht Clubs, Village Halls, galleries…you’ll know where’s best!

If your location is suitable, and weather permits, leave a small box of Trail Guides by your gate.

It is helpful to keep a small supply of Trail Guides in your studio during the Trail as people may drop in out of curiosity and will be pleased to have a copy.

A5 flyers/posters with the important details of the Trail and the Preview Exhibition can be posted through doors and act as a call to action and reminder.

A4, A3 and a few A2 posters to pin up in prominent places.

Art Trail information flyers for visitors or potential new artists to pick up at your Venue.

You will, of course, have your bright green Chichester Art Trail signs to direct visitors to your Venue during the Trail weekends.

Art Trail Publicity

Tips for marketing yourself and your work

Our Artist Resource series, on the website, is an offering of ideas to assist with your own publicity and the promotion of your work. Visit Artist Resources for thoughts about Online Marketing, Framing, Printing and Website Design.

The Blog has some interesting things too.

Thank you for your help in spreading the word!

If you have any queries, contact info@chichesterarttrail.org

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