Artist Resources

Chichester Art Trail

Sara Watkins – Web Designer

Sara Watkins – Web Designer

Sara Watkins is a website designer in Chichester and runs her own company www.kwinteractive.com.

She recently wrote to me describing her experience of the Art Trail, highlighting that not all Trail artists have a website.

“Last year I sat in a café with the all important booklet of venues to visit, and marked with a biro the artists that looked interesting to me. I used my phone to look at the websites listed next to my chosen artists. If they had a website, I was able to determine if this was an artist I was interested in visiting. If they didn’t, I was reluctant to chance that drive into the countryside.”

Knowing that it can be hard to imagine where to start, she seemed just the right person to assist a Trail artist in taking the digital leap! So this is the first in the Art Resource series, which I hope will be useful to those wishing to spread their wings!

... Having your work seen online is as important as being seen in a gallery
Nicola Hancock

What is your business?

Sara Watkins

Designing websites for small organisations.

sara-watkins-web-designer-1
Nicola Hancock

What do you provide for artists?

Sara Watkins

I provide a ‘one-stop-shop’ to get your work online. I keep things simple and give you a personal service working within your budget.

sara-watkins-web-designer-3
Nicola Hancock

How can your business support and promote an artist’s work?

Sara Watkins

Having your work seen online is as important as being seen in a gallery. I can help you be seen not just locally but internationally. You also have the opportunity to generate an income from your website by selling your work online.

Nicola Hancock

How does an artist get in touch with you?

Sara Watkins

You can email me sara@kwinteractive.com or give me a call on 07973 272543. I’m happy to talk through what you want to do in easy to understand terms. You can see examples of my work here https://www.kwinteractive.com/work

Nicola Hancock

What do they need to prepare to bring to you?

Sara Watkins

You’ll get the best results if you have a little think about what you want first. Look at other people’s websites and find some you like the look of. Think about what you want to achieve with your website and what you want to include. Do you want to include just a sample of your work, or everything you’ve ever created! Do you want to sell your work online? Do you want to list previous shows? Do you want to keep a blog (news about what you’re up to)?

Nicola Hancock

What is the process of working with an artist?

Sara Watkins

We can meet in person, if you’re local, or do everything on email or on the phone, whichever you prefer. You can contact me with your ideas for what you want to achieve and then I will give you a fixed cost for the project. Then if you want to go ahead, we agree a start time and get going! I send you a first draft of your website and then we work from there.

Nicola Hancock

Do you have any thoughts or recommendations, from your own experience, that might benefit an artist wishing to get their work out into the world?

Sara Watkins
  • Use great quality images on your website to show your work at its best.
  • Make it personal, people want to know the artist behind the work.
  • Whenever possible, engage with people interested in your work (eg. a blog/Facebook/Instagram) with news about upcoming shows, your visit to a pottery works, new techniques you’ve discovered, pictures of inspiring scenes or images etc.
  • Make it easy for people to contact you from your website.
  • Don’t be too coy, show off your work!
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